LODI INTERNATIONAL WINE AWARDS

Have you ever purchased a bottle of wine after hearing it won a big award at a prestigious competition?  I certainly have.   I thought, “It has to be fantastic, it won an award.”  But when I tried it, it was a big, fat dud.  This has happened to me more than once, and I bet it has probably happened to you too.

I started thinking maybe there was something wrong with me because after all, these wine experts can’t be wrong.  Well, there’s nothing wrong with me.  Ok, maybe there is, but that’s for my therapist to figure out.  I’ll rephrase.  There’s nothing wrong with my taste buds, and there’s nothing wrong with yours either.

Genetically, we are all different, why would we expect our taste buds be the same?  People much smarter than me figured out this concept.

According to Tim Hanni, CEO of Napa Seasoning Company, wine tasters can be broken down into four basic groups:  Tolerant Tasters, Sensitive Tasters, Hyper-Sensitive Tasters and Sweet Tasters.

You can go to Tim’s website www.yumyuk.com or www.tastesq.com to get your wine TasteSQ or “taste sensitivity quotient” rating.  After you take the test, the website will assign you to a category, then suggests wines that you might like.  Pretty cool.  I’m a sensitive taster, in case any of you out there ever want to buy me a glass of wine… hint, hint.

So here’s the dilemma.  What if the judges at some prestigious wine competition are all Tolerant Tasters and you’re a Hyper-Sensitive Taster?  They are going to give high numbers to wines that you might not particularly care for, and give low scores to wines you might love.  So what’s a wine lover to do????

Again, people much smarter than me came up with a solution.  These clever wine experts decided to design a wine competition around the concept of the TasteSQ.  It’s called the “Lodi International Wine Awards.”



According to event director, G.M. “Pooch” Pucilowski, the Lodi International Wine Awards judges are given the TasteSQ test ahead of time to discern which taste category they fall into.  Based on that information, an equal number of judges from each taste category are placed on each panel.

After the judging, consumers can then see which wines won awards for their particular taste category.  For instance, I could review the wines that won awards from the “Sensitive Taster” judges and have a better chance of actually really liking those wines.


If you are interested in watching furious swirling and sniffing, the Lodi International Wine Awards is on Monday, March 9, Lodi Hutchins Street Square, South Hutchins St, Lodi, California 95240.

The awards ceremony and public wine tasting will be on May 1, also at Lodi Hutchins Street Square in Lodi.

For more information, go to www.lodiwineawards.com.  Or go to www.yumyuk.com to get your taste buds done and find out which kind of wine taster you are.    

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