Dick Maher, chairman of Wilson Daniels Ltd., is part of a delegation of wine industry leaders, including the Assembly Select Committee on Wine, on a trade mission to Cuba this week to  promote California wines to Cuba’s tourism industry.

Organized by the California Wine Institute, the trade delegation exploring the local Cuban markets, identifying foreign tourism demands on the local food and wine industry and meeting with potential buyers of California wine, including Alimport, Cuba’s major food import company.

In 2000, the U.S. Congress passed a law to allow the Cuban government to buy U.S. food and agricultural products with direct cash payments. Since then, the U.S. has remained Cuba’s main supplierof food and farm products. The Wine Institute believes that the California wine export potential of Cuba’s prosperous tourism market has yet to be tapped.

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