INVESTORS seeking a safe haven for their assets during the financial meltdown should consider a punt on plonk, says chief Penfolds winemaker Peter Gago.
"It's a bit like gold -- in times of adversity, what do people trust? In vino veritas -- wine is truth," he said.
"I've got money in credit unions, money in banks, in superannuation, and I have money in wine. Which is the safest bet at the moment? Probably the wine."
Mr Gago was speaking after the Melbourne launch of the sixth edition of The Rewards of Patience -- a guide to every vintage of Penfolds top-quality wines back to the first Grange produced in 1951. The book is part of an extensive marketing effort designed to maximise the value of Penfolds wine in the secondary market and thereby bolster the brand's cachet.






